AJULU
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A young artist in streetwear against a graffiti wall at night

01 — The New Wave

Your sound.
Your rules.
your future.

The next generation of African music starts here. Build your career. Find your people. Make your mark.

Join the wave

02 — The Plug

Find your
people.

Artists, producers, songwriters, engineers and managers — search by role, genre, city and who's open to work.

  • Producers
  • Songwriters
  • Engineers
  • Managers
  • Directors
  • DJs
Explore The Plug

03 — Career Journey

Build your
legacy.

Six stages. Practical milestones. A clear next step every time you log in.

  1. 01

    Identity

  2. 02

    Sound

  3. 03

    Visuals

  4. 04

    Audience

  5. 05

    Network

  6. 06

    Business

Start your journey

04 — Label Ready

Know your
next move.

A transparent, rules-based check of what's in place — profile, music, visuals, network, business — and what to work on next.

A score is a guide, not a guarantee of label interest or success.

Explore Label Ready
An artist with sculpted locs posing in front of a torn poster wall

05 — Artist Discovery

Discover the
next wave.

Public artist portfolios from Lagos to London, Accra to Toronto — bios, music, videos and the stories behind them.

Discover artists

The next wave
starts with you.

Free for artists and music professionals, wherever you are in the world.